How to Target Local Business Ads in Antalya

Antalya isn't a typical city for local advertising: seasonal swings are high, there's both a local and a tourist audience, and distance and traffic behaviour between districts vary. So just typing “Antalya” and moving on is usually a mistake.

1. Define the real service area

Who comes to the business? A 3–5 km radius for a neighbourhood café; Kepez, Muratpaşa, Konyaaltı for a dental clinic; the whole province + neighbouring provinces for a wedding venue. Narrow the ad area to the distance customers actually travel.

2. Choose the 'presence' setting

In Google Ads the default setting also includes people “interested in” the target area. For a local business, change this to “People in your targeted locations”; otherwise you'll show ads to someone in Istanbul searching “Antalya restaurant”.

3. Season and audience

In summer tourist traffic rises; search volume in English/German/Russian goes up. If it's a year-round business, running a separate campaign for the local audience and one for tourists sharpens the message. Cutting budget in winter and saving for summer is also a strategy.

4. Radius on the Meta side

In Meta you can pin the business address and choose a radius (e.g. +10 km). The “people who live in this location” option is usually the most correct for a local business; “people recently in this location” works for tourism businesses.

5. Measure and narrow accordingly

Which district do conversions come from? If conversion tracking is set up, we look at the location report and shift budget to the areas that return. Without data, targeting is a guess.