Social Media Management
A goal-tied monthly content plan and a consistent publishing rhythm.
Social media management is running a brand's Instagram account: monthly content plan, post and Reels production, story content, captions and ad copy, content design, scheduling and monthly reporting. Instead of random posting, we work to a content plan tied to a measurable goal (awareness, engagement, web traffic, messages).
The problem we solve
Most brands produce content just to 'post something' on social media; there's no plan, message consistency or measurement. The result is irregular posting and an account that can't be tied to business results.
How we work
- 1
Strategy & content pillars
We define the target audience, a competitor view and 4–5 content pillars. Each pillar has a purpose.
- 2
Monthly content plan
A monthly plan submitted for your approval with formats and publishing times, flexible for campaigns and current events.
- 3
Design & content production
On-brand post designs, Reels edits and carousels.
- 4
Scheduling
Timed publishing and management of the content calendar.
- 5
Monthly reporting
A monthly report with reach, engagement, saves/shares and profile-to-web clicks.
What we deliver
- Social media content plan
- Monthly posts and Reels
- Story content
- Captions and ad copy
- Content design and scheduling
- Monthly performance report
Metrics we measure
- Engagement rate
- Reach and saves/shares
- Profile-to-website clicks
- Follower quality
Frequently asked questions
- Mostly Instagram. Facebook and TikTok can also be planned when they suit the business.
- The monthly package includes design and editing. On-site professional photo/video shoots are planned separately under Professional Content Production.
- No. This service covers organic content. For paid reach, it works together with Meta Ads Management.
Ready for Social Media Management?
In a short intro call we go over your current situation and lay out a clear roadmap.