Google Ads Management
Not clicks — campaigns that produce calls, forms, WhatsApp messages and bookings.
Google Ads management is the setup, optimisation and reporting of search, local business, Performance Max and YouTube campaigns. We manage campaigns against the business's real goals rather than click volume: by tracking valuable conversions such as calls, forms, WhatsApp messages, bookings or sales, we move budget to the campaigns that produce results.
The problem we solve
Most Google Ads accounts spend part of the budget on irrelevant searches, the wrong match types and campaigns that bring no conversions. With conversion tracking missing, reports show clicks but not real results like calls, forms or bookings.
Scope
Search Ads
Rank at the top for high purchase-intent searches; keep budget on qualified traffic only.
Local Business Campaigns
Generate calls, directions and message requests from customers in your service area.
Performance Max
Campaigns that work across all of Google's inventory with a conversion and revenue goal.
YouTube Ads
Video campaigns in in-stream and Shorts formats, with hook-first scripting and audience strategy.
How we work
- 1
Account & conversion audit
We review the current account, conversion tracking and competitor visibility; losses and opportunities land in a one-page report.
- 2
Conversion tracking setup
We set up call, form, WhatsApp and booking conversions with GA4 + Google Tag Manager, so optimisation is tied to real results.
- 3
Campaign structure
We build search, local business, Performance Max and YouTube campaigns around the goal, budget and customer journey. Every campaign has one job.
- 4
Keyword & search term management
Keyword, match type and negative list work makes sure budget only goes to qualified searches.
- 5
Budget & bid optimisation
We feed the bid strategy with data and move budget to the campaigns that produce the most conversions.
- 6
Monthly reporting
We report spend, conversions, cost per conversion and channel performance monthly, along with the plan for next month.
What we deliver
- Account audit report and roadmap
- GA4 + Google Tag Manager conversion tracking setup
- Campaign setup / restructure
- Keyword, search term and negative list management
- Budget and bid optimisation
- Monthly performance report
Metrics we measure
- Number of conversions (calls, forms, WhatsApp, bookings)
- Cost per conversion (CPA)
- Share of qualified traffic
- Search term quality
Frequently asked questions
- For meaningful optimisation we recommend a monthly media budget of at least ₺15,000. On smaller budgets we run a lean setup focused on a single channel (usually search).
- Campaigns need the first 2–4 weeks to learn. The first clear improvement is usually seen in weeks 4–6.
- The Google Ads account is always your property. We work with manager access; even if the engagement ends, the account and data stay with you.
Related case studies
Restaurant & Food
Google Ads and Meta ad management for a restaurant in Antalya, booking and WhatsApp conversion tracking, professional photo/video content for the menu and venue.
Local Service Businesses
Search and Meta message campaigns for local service businesses, regional targeting and WhatsApp/call conversion tracking.
Ready for Google Ads Management?
In a short intro call we go over your current situation and lay out a clear roadmap.