Conversion Tracking: GA4 and Google Tag Manager
Calls, WhatsApp, forms and bookings — make them all measurable.
Conversion tracking makes the valuable actions on a website (WhatsApp clicks, calls, form submissions, booking links) measurable through Google Analytics 4 and Google Tag Manager. So that ad optimisation runs on real results rather than clicks, we handle the GA4 and GTM setup, Google Ads conversions and the Meta Pixel check.
The problem we solve
Most businesses never measure requests coming by phone or WhatsApp. In that case the ad report shows 'clicks' but which campaign brought how many customers is unknown, and budget is managed blind.
How we work
- 1
Measurement plan
We list the business's valuable actions (calls, messages, forms, bookings) and define a measurement method for each.
- 2
GA4 and GTM setup
We set up Google Analytics 4 and Google Tag Manager and define the core events.
- 3
Conversion tags
WhatsApp and call click tracking, form submission tracking, booking link tracking.
- 4
Connecting to ad platforms
We set up Google Ads conversions, check the Meta Pixel and match events.
- 5
Validation and reporting
We test all conversions and build a clean report in Looker Studio.
What we deliver
- GA4 and Google Tag Manager setup
- WhatsApp and call click tracking
- Form submission and booking link tracking
- Google Ads conversion setup
- Meta Pixel check
- Campaign report (Looker Studio)
Metrics we measure
- Share of measurable conversions (vs. total requests)
- Conversion distribution by channel
- Cost per conversion accuracy
Frequently asked questions
- Yes, it's offered as a one-off setup project. In ad management services, setup is part of the first step.
- Clicks on the 'Call' buttons on the website are measured with GTM. To measure the call itself, call tracking tools can also be set up.
- Yes. Measurement is set up with cookie consent and consent management; personal data is only processed when necessary and with consent.
Related case studies
Health & Dental Clinic
Regional Google Ads and Meta ad management for a clinic, appointment and call conversion tracking, planning of patient information content.
Local Service Businesses
Search and Meta message campaigns for local service businesses, regional targeting and WhatsApp/call conversion tracking.
Ready for Conversion Tracking (GA4 & GTM)?
In a short intro call we go over your current situation and lay out a clear roadmap.