Meta Ads Management (Instagram & Facebook)
Campaign objective + audience + creative + conversion point — all together.
Meta ads management is the strategy, creative and optimisation of message, lead form, website traffic and conversion campaigns run on Instagram and Facebook. We handle ads not just to produce clicks or messages, but to win qualified customers for the business — with audience, creative and conversion point considered together.
The problem we solve
In most Meta accounts creative production is irregular and ad fatigue drives costs up fast. When conversion tracking is missing, results look inflated in the Meta dashboard but the real customers reaching the business are unclear.
Scope
Message Campaigns
Campaigns that produce direct messages to Instagram and WhatsApp; for businesses that want quick contact.
Lead Forms
Collect qualified applications with Meta instant forms; set up form fields with the right questions.
Website & Conversion Campaigns
Qualified traffic to the site for booking, purchase and form conversions.
Retargeting
A tiered funnel for site visitors, engagers and customer lists.
How we work
- 1
Measurement & account audit
We audit the Meta Pixel, domain verification and account structure, and produce a recovery plan.
- 2
Account structure & audience strategy
We build a lean campaign structure, regional targeting and retargeting layers.
- 3
Creative & ad copy production
We produce monthly static, carousel and video ad sets. Each set tests a clear hypothesis (hook, angle, offer).
- 4
Test & optimisation loop
Weekly winner/loser analysis; we scale winning creative and retire the fatigued ones.
- 5
Reporting
We report spend, cost per conversion, creative performance and results monthly.
What we deliver
- Meta Pixel check and Business Manager hygiene
- Campaign setup and daily optimisation
- Monthly creative set (static + video + carousel)
- Creative and ad copy testing
- Retargeting structure
- Monthly performance report
Metrics we measure
- Cost per conversion / message / form
- Performance per creative
- Hook rate & watch time
- Qualified customer rate (with business feedback)
Frequently asked questions
- Yes. The monthly package includes static visuals, carousels and short videos. Shoot footage can come from the business, or we produce it together via Professional Content Production.
- Campaigns are managed from a single Meta account; placements (feed, Reels, Stories) are distributed by performance. Organic social media management is a separate service.
- For creative testing to be meaningful we recommend a monthly media budget of at least ₺15,000–20,000.
Ready for Meta Ads Management?
In a short intro call we go over your current situation and lay out a clear roadmap.